Surf is a dating app with a brand identity that captures the excitement and spontaneity of real connections in a digital space. Working closely with the SURF team, I developed a bold, modern aesthetic that reflects the energy of genuine encounters. The visual identity combines vibrant, energetic colors with a dynamic grid system to create a playful yet timeless experience. Every design element was carefully crafted to evoke the joy and thrill of meeting new people, balancing strategy and creativity to bring SURF’s vision to life in a way that feels fresh, engaging.