KST M+P
About
samuelnudo@gmail.com
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A graphic designer from South KoreaNew York. For me, design goes beyond making things look appealing—it’s about crafting communication that speaks without words.
My work draws from traditional design principles while embracing modern aesthetics, allowing me to create projects that are both impactful and emotionally resonant.
PROJECTS
Headspace Coffee
       Modern Structure
       It’s Him
       MoMA Identity
       SURF
       M.23 FurnitureExperience
Amorepacific (2025, May 22 - 2025, July 31)
       2 x 4 (2024, September 3 - 2024, December 20)
       STOODIOOS (2024, June 5 - 2025, June 10)
       
Mentioned
HOMO NOMAD: Back-End DatabaseEducation
School of Visual Arts
      (2017, September - 2024, May)


Addtion
Archives




01. Headspace Coffee

Works/STOODIOOS (Contribution 40%)
       Brand Identity Spring, 2025


Samuel Regan, CD
Gabriele Bertini, Product
Yoojin Lee, Designer
Matilda Westin Bergh, Designer
Angeline Lim, Designer
Minsoo Park, Designer
We partnered with Headspace to launch Headspace Coffee—infused with functional mushrooms and adaptogens to support focus, calm energy, and daily well-being. From brand identity and packaging to digital, campaign, merch, and launch event,
we built a cohesive experience that brings Headspace’s wellness mission into a fresh, approachable coffee ritual.


- Brand Identity
- Assist of Teaser Video
- Package Design
- UI / UX, Social Media Post Designs
-  Newsprint Design Headspace와 협업하여 Headspace Coffee를 론칭했습니다. 이 제품은 집중력, 안정된 에너지, 그리고 일상적인
웰빙을 지원하기 위해 기능성 버섯과 아답토젠을 함유하고 있습니다. 브랜드 아이덴티티와 패키징부터 디지털, 캠페인,
굿즈, 론칭 이벤트에 이르기까지, Headspace의 웰니스 미션을 신선하고 접근하기 쉬운 커피 루틴으로 구현한 일관된
브랜드 경험을 구축했습니다. 



- 브랜드 아이덴티티 구성
- 헤드스페이스 커피 디자인 어시스트
- 패키지 디자인
- 모바일, 소셜미디어 포스트 디자인
-  뉴스프린트디자인



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