M+P
samuelnudo@gmail.com
Linkedin
@mlnsoo___

A graphic designer from South Koreabased in New York. For me, design goes beyond making things look appealing—it’s about crafting communication that speaks without words. My work draws from traditional design principles while embracing modern aesthetics, allowing me to create projects that are both impactful and emotionally resonant.
PROJECTS
Headspace Coffee
       Modern Structure
       It’s Him
       MoMA Identity
       SURF
       M.23 FurnitureExperience
Amorepacific (2025, May 22 - 2025, July 31)
       2 x 4 (2024, September 3 - 2024, December 20)
       STOODIOOS (2024, June 5 - 2025, June 10)
       HOMO NOMAD: Back-End Database (2023, June)Education
School of Visual Arts
       (2017, September - 2024, May)

05. SURF

Works/STOODIOOS (Contribution 35%)
       Brand Identity Spring, 2024Surf is a dating app built around the spontaneity and energy of real connections in a digital space. Collaborating from the early stages, I helped develop a bold, modern identity that captures the unpredictability of meeting someone new—using a vibrant color palette and flexible grid system to create a visual language that feels dynamic, playful, and full of personality.SURF 팀과의 긴밀한 협업을 통해, 실제 사람 간의 연결에서 오는 설렘과 예측 불가능한 에너지를 디지털 환경 안에서 생생하게 시각화하고자 했으며, 이를 위해 브랜드의 핵심 가치와 사용자 경험을 반영한 기획 단계부터 디자인 방향을 함께 정립하고, 생동감 있는 컬러 팔레트와 유연한 그리드 시스템, 의도적인 타이포그래피 구성 등을 통해 유희성과 구조감을 동시에 갖춘 대담하고 현대적인 브랜드 아이덴티티를 완성했습니다.

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