M+P
samuelnudo@gmail.com
Linkedin
@mlnsoo___

A graphic designer from South Koreabased in New York. For me, design goes beyond making things look appealing—it’s about crafting communication that speaks without words. My work draws from traditional design principles while embracing modern aesthetics, allowing me to create projects that are both impactful and emotionally resonant.
PROJECTS
Headspace Coffee
       Modern Structure
       It’s Him
       MoMA Identity
       SURF
       M.23 FurnitureExperience
Amorepacific (2025, May 22 - 2025, July 31)
       2 x 4 (2024, September 3 - 2024, December 20)
       STOODIOOS (2024, June 5 - 2025, June 10)
       HOMO NOMAD: Back-End Database (2023, June)Education
School of Visual Arts
       (2017, September - 2024, May

04. MoMA Identity

Works/Personal Project (Contribution 100%)
       Brand Identity Spring, 2024For my MoMA rebranding project, I applied the “Z-pattern” principle of visual perception to align the layout with how people naturally navigate information. By placing the artist’s name and key artwork details at the top left and bottom right corners, I guided the viewer’s eye more intuitively and created a clearer, more engaging visual experience. The approach turned layout into strategy—emphasizing clarity, structure, and audience behavior.MoMA 리브랜딩 프로젝트에서는 사람들이 시각 정보를 자연스럽게 따라가는 방식인 ‘Z 패턴’ 원리를 기반으로 레이아웃을 설계했습니다. 주요 시선 집중 지점인 좌측 상단과 우측 하단에 작가명과 작품 정보를 배치하여 관람자의 눈길을 보다 직관적으로 유도하고, 정보 전달의 명확성과 집중도를 높였습니다. 단순한 배치를 넘어 시각적 흐름을 전략적으로 활용함으로써, 구조적이면서도 사용자 중심의 브랜드 경험을 완성했습니다.

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