KST M+P
About
samuelnudo@gmail.com
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A graphic designer from South KoreaNew York. For me, design goes beyond making things look appealing—it’s about crafting communication that speaks without words.
My work draws from traditional design principles while embracing modern aesthetics, allowing me to create projects that are both impactful and emotionally resonant.
PROJECTS
Headspace Coffee
       Modern Structure
       It’s Him
       MoMA Identity
       SURF
       M.23 FurnitureExperience
Amorepacific (2025, May 22 - 2025, July 31)
       2 x 4 (2024, September 3 - 2024, December 20)
       STOODIOOS (2024, June 5 - 2025, June 10)
       
Mentioned
HOMO NOMAD: Back-End DatabaseEducation
School of Visual Arts
      (2017, September - 2024, May)


Addtion
Archives

03. It’s Him

Works/STOODIOOS (Contribution 40%)
       Brand Identity Summer, 2024


Angeline Lim, Designer
Matilda W. Bergh, Designer
Minsoo Park, Designer
Alexandra Apaza, Illustrator
“It’s Him” is a bar in Hell’s Kitchen, New York, with a brand identity rooted in retro NYC and the hidden cocktail bars that once served as safe havens for the LGBTQ+ community. Working closely with the team, I helped craft a visual system that blends gritty nostalgia with modern polish—using typography, texture, and color to capture both the underground charm and resilient spirit of the neighborhood.

- Brand Identity
- It’s Him Advertisement Design
- It’s Him T-Shirt Design
- Prints, Stationery Design‘It’s Him’은 뉴욕 헬스키친에 위치한 바(bar)로, 레트로 뉴욕과 과거 LGBTQ+ 커뮤니티의
은신처 역할을 했던 숨겨진 칵테일 바에서 영감을 받아 브랜드 아이덴티티를 구축했습니다.
팀과 긴밀히 협업하여, 타이포그래피, 텍스처, 컬러를 통해 거친 감성과 현대적인 감각을
조화롭게 담아내며, 이 지역만의 underground 분위기와 강인한 공동체 정신을 시각적으로
표현했습니다.

- 브랜드 아이덴티티 구성
- 광고 배너 디자인
- 티셔츠 디자인
- 프린트, 문구류 디자인


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